EXCITE Project

This collection of shareable videos and images was created for a public interest campaign geared towards migrant and seasonal farmworkers in southern New Mexico, part of the EXCITE Project. Our goal is to encourage these hardworking individuals to prioritize their health by getting vaccinated against preventable diseases. With generous funding from the USDA National Institute of Food and Agriculture and the Centers for Disease Control and Prevention, this initiative aims to promote vaccine confidence and uptake in medically underserved communities. Created in collaboration with the New Mexico State University Cooperative Extension Service Innovative Media Research & Extension, the New Mexico Department of Health, and the nonprofit organization Help NM, our media materials provide informative resources to empower farmworkers in making informed decisions about their health.

EXCITE (Extension Collaborative on Immunization Teaching and Engagement) Logo

Videos & Animations

English

Spanish

Vaccines protect communities


Protegiendo comunidades



Grandpa's Birthday


El cumpleaños del abuelo



Vaccines: We Do It Together


Algo que hacemos juntos



Vaccine safety


Las vacunas son seguras



A Day in the Life


Un día en la vida



Playlist: Vaccinate with Confidence

Social Media

Click on the graphic to download the image. 

English

Spanish

Family of 4 (mother and father in the back, daughter and son in the front) looking at the camera. Text reads: Stay together longer. Get vaccinated.

Familia de 4 integrantes (madre y padre en el fondo, hijo e hija al frente) mirando a la cámara. Texto dice: Por una larga vida juntos, vacúnate.

Male looking at a point off camera while showing his arm with a band-aid on it. Text says: Protect those you love with bravery.

Hombre mirando hacia el horizonte después de ser vacunado. Texto dice: Protege a los que amas con valentía.

Girl looking at the camera while showing her arm with a band-aid on it. Text says: Protect those you love with bravery.

Niña mirando a cámara mientras muestra su brazo con una tira adhesiva (curita). Texto dice: Protege a los que amas con valentía.

Young male (drawing) showing his band-aid on his arm. Text says: Getting vaccinated is easy. Being sick is not.

Joven (dibujo animado) mostrando una tira adhesiva (curita) en su brazo después de recibir una vacuna. Texto dice: Vacunarse es fácil. El enfermarse, no.

Lady and her daughter holding hands and looking at each other. Text says: Vaccinate. We do it for one another.

Mujer y su pequeña hija tomadas de las manos y mirándose la una a la otra. Texto dice: Vacúnate. Por aquellos que están con nosotros.

Old lady and old man looking at each other. Text says: Vaccinate. We do it for one another.

Señor y señora de la tercera edad mirándose de frente. Texto dice: Vacúnate. Por aquellos que están con nosotros.

Family of three (mother at the center, two girls on each side of the mother) laughing and hugging each other. Text says: Vaccinate. We do it for one another.

Familia de 3 (madre y dos hijas) abrazando cada integrante. Texto dice: Vacúnate. Por aquellos que están con nosotros.

Group of people close to a vaccination poster. Mother and daughter on the left, father and son on the right. Text says: get vaccinated. Protect your family.

Grupo de personas (madre e hija a la izquierda, padre e hijo a la derecha) en un lugar que muestra un letrero que muestra una ilustración de vacunas. Texto dice: Vacúnate. Protege a tu familia.

Child with a band-aid right after getting vaccinated by a nurse. Text says: They are brave. You can be too!.

Joven mujer recibiendo una tira adhesiva (curita) mientras señala con el pulgar arriba, mirando a la cámara. Texto dice: Ellos son valientes. ¡Tú también puedes serlo!

Group of people of different ages and conditions in a waiting line, sitting next to each other. Text says: Be brave. Protect those you love.

Grupo de personas sentadas una al lado de la otra. Un señor de la tercera edad (izquierda), joven con oxígeno (centro), y mujer con un bebé en su regazo (derecha). Texto dice: Sé valiente. Protege a los que amas.

Group of nurses and doctors holding hands with a high-five gesture. Text says: Getting vaccinated is something we do together.

Grupo de enfermeras y doctores uniendo sus manos hacia el centro de la foto. Texto dice: Vacunarse es algo que hacemos juntos.

Male farmer getting a band-aid on his arm right after getting vaccinated by a nurse. Text says: Getting vaccinated is easy. Being sick is not.

Granjero recibiendo una tira adhesiva (curita) en su brazo después de recibir una vacuna. Texto dice: Vacunarse es fácil. El enfermarse, no.

Hand holding a sticker that reads “I’ve got vaccinated! Get you vaccinated too!” Text says: Protect those you love with bravery.

Foto muestra una mano sosteniendo una calcomanía con la inscripción “¡ya me vacunaron! ¡Vacúnate tú también! Texto dice: Protege a los que amas con valentía.

Hands of a couple resting on each other’s. Text says: Vaccinate. We do it for one another.

Dos personas apoyando sus manos sobre las manos del otro. Texto dice: Vacúnate. Por aquellos que están con nosotros.

Download .zip (66.8 MB) File

Extension Publications

English

Spanish

Acknowledgments 

Dr. Sonja Koukel, Extension Health Specialist, in partnership with the NM Department of Health SW Region and non-profit organizations, worked with video producers, multimedia specialists, and social media communicators in the Department of Innovative Media Research and Extension (IMRE), to develop messaging on the importance of getting vaccinated. The team worked closely with farmworkers to create culturally appropriate social media messaging.